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That's called field underwriting. Settlers referred to agents as field underwriters.
I would argue that Settlers is using a marketing ploy so people don't feel like a scummy insurance agent. I do see where you're coming from, but from a perspective that I accept risk on behalf of the insurance company (which is what an underwriter does), I think calling yourself that is a stretch.
It's a fine line, and I noted that my perspective of what I'm doing does the same activities. However, I'm not doing it to ensure the profitability of the insurance company.
I totally understand where you're coming from and I'm all about Potato vs Po-ta-to on this...