This is one of the big reasons we've been writing F&G a lot lately, their first year rates are great, and renewal rates have been just as good. We had one client actually get a higher rate in the second year for S&P annual point to point, she was thrilled. They've got products for just about any need, and there's no chargeback at death - a huge benefit if you're working with older clients.
I noticed that, my main 3 carriers for annuities are Fidelity, National Western, and Equitrust, I like the Delaware Life Ray was talking about, I might add that to my bag.