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I always felt they exist to protect the insurance company from liability. The FMO can be responsible for the marketing of their products and sales activities of agents, etc.
Side note:
I wonder if having open releases as an industry standard would make for better FMO's?
I think the poor FMO's would fail and the good ones would prosper. It would at least create more competition and be better for agents IMO.
JMO,
The carriers would never go for it. It would be a race to the bottom. FMOs would constantly up commission to steal away agents and support would get even worse than it is.
FMOs exist because the carriers don't want to support agents, otherwise they'd just have an agency system. Carriers need the release system to keep FMOs from constantly poaching agents from other FMOs.
I know LFG has a rule that if you change GAs, your comp remains the same for 6 months to try and cut down on stealing agents for higher comp.