oneinsurance4u
Expert
Do they work? Are they worth the money?
Billboard Advertising
- Thread starter oneinsurance4u
- Start date
Re: Billboards
It depends what you are trying to accomplish.. If you are wanting people to pick up the phone and call you then the answer is, in most case, no. but if you are wanting to increase name recognition so people recognize your name when you call them, well placed billboards can accomplish that.
It depends what you are trying to accomplish.. If you are wanting people to pick up the phone and call you then the answer is, in most case, no. but if you are wanting to increase name recognition so people recognize your name when you call them, well placed billboards can accomplish that.
- 1,070
Re: Billboards
When I was in the car business, we never spent money on an ad that wasn't selling a car. Image advertising is expensive because the return is small. It will pay off some day when people need an agent and they remember seeing your name.
When I was in the car business, we never spent money on an ad that wasn't selling a car. Image advertising is expensive because the return is small. It will pay off some day when people need an agent and they remember seeing your name.
- 9,744
Re: Billboards
It doesn't do even a good job of branding them, it does a great job of branding State Farm.
Re: Billboards
I've seen it so many times, I know each agents name here in Griffin. Like David Brock.
I've seen it so many times, I know each agents name here in Griffin. Like David Brock.
- 9,744
Re: Billboards
While that's nice, didn't you post that it hasn't caused you to buy anything?
Re: Billboards
Yes, it does not make you pick up the phone and call them, but it does brand them in your mind.
Yes, it does not make you pick up the phone and call them, but it does brand them in your mind.
johnsharp
Expert
I know there are better ways you can spend your money on marketing.
When I was a captive agent, the company tried to shove it down your throat to put up billboards.
I feel the same way about yellow pages and wouldn't put my money in it.
You could always try it but make sure you track it and your getting a return on your investment.
When I was a captive agent, the company tried to shove it down your throat to put up billboards.
I feel the same way about yellow pages and wouldn't put my money in it.
You could always try it but make sure you track it and your getting a return on your investment.
