Billboard Advertising

[moonlightandmargaritas]

Re: Billboards

Yes, it does not make you pick up the phone and call them, but it does brand them in your mind.

How much is the comp on branding?
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I feel the same way about yellow pages and wouldn't put my money in it.

Ooooh...I'm guessing that the AM, TAM and RVP (or whatever they're called now) didn't like that!

 

[oneinsurance4u]

I spent a lot of coin on yellow page adds for my A/C company and I felt like I was just throwing money away. I think I should have named my A/C company AAA A/C, looks like everyone else did. lol I drove up and down the highway in the area where my office will be and I counted 4 insurance billboards. Sitting here right now I cant remember anyone's name on the boards just the brands. I am not a brand pusher so I guess the billboards are out.

 

[Kenno]

IMHO, billboards won't generate the sales needed to justify the cost. Certain industries - like attorneys - billboards must work well as I see so many. If that type of advertising worked in our industry you would likely see it happening much more frequently (and I don't see it at all).