Blogging for SEO-your Opinion?

[AstonishNick]

Blogs are also great for highlighting local customers and businesses. Offering a video or post about a local business you insure can be good for geo-specific search rankings (with the right tags and backlinks) and help solidify the relationship with said client. Plus, if you're out of ideas for content, you can just call a client and tell them you want to share their story.

 

[AaronNeal]

Blogs are great for gaining traffic and readers and ultimately making sales. The content of your blog is probably the most important part of marketing it, even more so than seo and social bookmarking. If your content isn't interesting and helpful to your readers then they'll stop reading it, they won't subscribe to your feed or your e-newsletter and they won't forward your posts to their friends and family. When thinking about content, think about the conversations you have with your friends and strangers that are about insurance. The questions these people ask you is the answers you should be writing in your posts. It's stuff people want to know, it's stuff that will help people, it's not advertising. Blogging is NOT advertising, it's not about talking to your readers, it's about talking with your readers. Think of blogging as an online conversation. You start it and hopefully your readers comment and interact.

 

[CHUMPS FROM OXFORD]

"Think of blogging as an online conversation. You start it and hopefully your readers comment and interact."

I think that is quite true with most blogs.

But in our business, I don't care how many comments I get. In fact, I delete 99% of them because they are spam. We typically pick a specific niche, key word and/or topic and write about it, with SEO in mind. The goal is to get as many people as possible to view the article and subsequently click on the "Get Quote" button. And of course...convert them to sales.

 

[luvmydog33]

if you can..do both. ..it's beneficial and gets you out to the public more

 

[CHUMPS FROM OXFORD]

True...But it is equally important to love your dog. I don't have a dog. But if I did...I would love it. OK. Maybe I wouldn't. If it bit, I definitely would not love it. But if it was nice and friendly...well, that's different.