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Considering starting a blog. When writing a blog. Do you need to get your IMO's compliance department's approval? What if you have multiple IMO's?
 
You don't need anyone's approval to do a blog.

However, if you are quoting rates, %'s, or getting specific on certain products, you may want to have it reviewed by that insurance company's compliance department.

If you are securities licensed (series 6 or 7), you WILL need permission from your broker/dealer prior to publishing it.

If you have a Series 65 only and with an RIA, just double check with your firm's requirements. You might need to have them review it and keep copies & records for auditing purposes.
 
Considering starting a blog. When writing a blog. Do you need to get your IMO's compliance department's approval? What if you have multiple IMO's?

Ya me too. I was thinking about starting a blog with a URL different then my primary website. The purpose would be to drum up traffic and hopefully funnel towards the main website and ultimately me.

Heres a example blog I wrote:

Title: Do you rent? If so you may be able to get a renters policy at no cost.

If you rent your primary residence there is a chance that you may be able to secure a free renters policy. What does a renters policy do? And how would it be free? Sounds like a gimmick right? It’s not.

For conversation sake, renters policies do two major things: provide you with personal property coverage as well as liability coverage.

Personal property coverage – in a nut shell is – if your “stuff”, your personal belongings, are destroyed or stolen then the insurance company may reimburse you. I say they “may” do it because the incident that caused your loss has to be a “covered peril” – meaning the policy has to agree upon paying under that specific circumstance. Also, there are limits to how much the insurance company will replace – just depending on the coverage you choose.
Liability coverage – is coverage to protect your assets from lawsuit if you cause harm or damage to someone or something within your rental unit. If you accidentally burn down the house you’re renting…well this policy provision may come into play. I typically recommend having the liability limits higher than the cost of the place you are living in.
***Very Important Note: The description of personal property coverage and liability coverage is just for conversations sake. Contact your agent and discuss exactly what your policy does! Every company and every policy is different***

So that is a renters policy in a nutshell. Sounds pretty good right? Well here is how you may be able to get one for free.

Call your current car insurance company and request a quote for a renters policy
Ask your agent if there is any discount if you bundle your car insurance and renters insurance
If there is a discount then do the math:
The Math:

Lets just pretend I pay $1200/year for car insurance.
The quote the agent gives me for a renters policy is $100/year.
The discount for bundling is a 10% discount off of your car insurance per year.
(Car Insurance – 10% discount) + Renters Policy = New total cost
In other words: ($1200 – $120) + $100 = $1180
You have just successfully earned yourself a FREE RENTERS POLICY!!!
This is not a unique case. It happens frequently. Go on and give your agent a call!!! What are you waiting for?

Side note: Consider discussing with your agent an appropriate amount of coverage for your renters policy. Maybe it will make it more expensive (like paying $5 dollars more a month) but at least you will be better covered in the case that something happens.




- I enjoy writing but I don't want to get bit in the butt somehow. This would be P&C only blog.
 
If that is a sample blog post, then I would certainly suggest running it through your compliance department. What you are describing is not actually free. There is a premium to be paid on the policy. Your scenario shows no additional out of pocket expense to add a renter's policy, but that does not mean the policy is free. The wording of this can potentially get you into some hot water.
 
Ya me too. I was thinking about starting a blog with a URL different then my primary website. The purpose would be to drum up traffic and hopefully funnel towards the main website and ultimately me.

Heres a example blog I wrote:

Title: Do you rent? If so you may be able to get a renters policy at no cost.

If you rent your primary residence there is a chance that you may be able to secure a free renters policy. What does a renters policy do? And how would it be free? Sounds like a gimmick right? It’s not.

For conversation sake, renters policies do two major things: provide you with personal property coverage as well as liability coverage.

Personal property coverage – in a nut shell is – if your “stuff”, your personal belongings, are destroyed or stolen then the insurance company may reimburse you. I say they “may” do it because the incident that caused your loss has to be a “covered peril” – meaning the policy has to agree upon paying under that specific circumstance. Also, there are limits to how much the insurance company will replace – just depending on the coverage you choose.
Liability coverage – is coverage to protect your assets from lawsuit if you cause harm or damage to someone or something within your rental unit. If you accidentally burn down the house you’re renting…well this policy provision may come into play. I typically recommend having the liability limits higher than the cost of the place you are living in.
***Very Important Note: The description of personal property coverage and liability coverage is just for conversations sake. Contact your agent and discuss exactly what your policy does! Every company and every policy is different***

So that is a renters policy in a nutshell. Sounds pretty good right? Well here is how you may be able to get one for free.

Call your current car insurance company and request a quote for a renters policy
Ask your agent if there is any discount if you bundle your car insurance and renters insurance
If there is a discount then do the math:
The Math:

Lets just pretend I pay $1200/year for car insurance.
The quote the agent gives me for a renters policy is $100/year.
The discount for bundling is a 10% discount off of your car insurance per year.
(Car Insurance – 10% discount) + Renters Policy = New total cost
In other words: ($1200 – $120) + $100 = $1180
You have just successfully earned yourself a FREE RENTERS POLICY!!!
This is not a unique case. It happens frequently. Go on and give your agent a call!!! What are you waiting for?

Side note: Consider discussing with your agent an appropriate amount of coverage for your renters policy. Maybe it will make it more expensive (like paying $5 dollars more a month) but at least you will be better covered in the case that something happens.




- I enjoy writing but I don't want to get bit in the butt somehow. This would be P&C only blog.

Not to jump all over you, as I think this is well written. Try to make it a bit shorter and to the point. The average person reading blogs just skims through the information. Here's mine that I just wrote today.

5 Tips for Homeowner’s or Renter’s Insurance.

#1. Bundle your home with your auto insurance.

This can be as much as 10% off on both your home/renter’s and auto, and it usually more convenient for you and your agent to write your policy and to pay premiums.

#2. Check for crucial discounts.

Certain auto insurance companies give a discount to write with certain home insurance companies. Some companies give gated community discounts, and discounts for tiled roofs. Burglar and fire alarm, fire extinguisher and smoke alarm, and security guard discounts are substantial too.

#3. Get additional coverages that are highly recommended.

Replacement Cost for your contents is highly recommended as Actual Cost Value will not give you the full amount to replace the item lost, only that value minus depreciation. Water backup and discharge/overflow coverage is also highly recommended to cover you in case your water main backs up.

#4. Make sure your roof has been replaced recently.

Roofs are the source of a lot of insurance claims, so if your roof is in good shape so will your pocket book after you get your insurance.

#5. Make sure your Coverage A is enough.

A lot of homeowner’s insurance buyers make the mistake of buying just enough Coverage A to cover the cost of the house. Make sure that your Coverage A is enough to cover the cost of the house and the amount to rebuild it in case of a total loss which is usually about 25% more than the cost of the house.
 
I'm a blogger too and in my experience, I don't think any permissions are needed for writing a blog other than copywriting rights.
 
Each carrier has their own compliance and regulations. Same with IMOs.

If you're citing quotes from their illustration software, depending how thorough and descriptive you are, that might fall under, "product information that may identify with the carrier."

As long as it cant track back to the carrier then you might be in the clear depending on how they word their guidelines.

If you were to quote from XYZ Co. and talk about the numbers alone, that might be fine as its probably going to be pretty hard to track down which carrier it is you used.

To be safe though, run everything through the IMO/Carrier for marketing compliance and regulations.
 
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