There are too many groups on linkedin that network in the area to want to go to a bni. Also would check out professional associations in the area and on linkedin, and meetup.com. Just doing that should keep you way busier than a bni.
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I have been in a BNI chapter for three years. It meets at 7:15-9:00 a.m. every Tuesday. We maintain our membership between 30-35 members. Last year we passed over a million dollars of sales.
I normally get 3-5 new clients each month from my BNI referrals. I only do personal lines.
BNI works for me because it meets at a time that does not conflict with my other networking and on a practical basis what else can I be doing at 7:30 in the morning to move my business forward?
Yes, my referrals week in and week out come from the mortgage person and the realtor. But the power of network marketing is leveraging the relationships within the entire group.
Here are few examples.
By building relationships with the other members I have met the mother of a member that is the executive secretary to the guy who runs one of the largest mortgage companies in town.
Another member has a friend who is a home inspector who has introduced me to the realtors he works with.
Another member is related to the construction project manager for one the larger volume builders in my town. He introduced me to the sales reps the company has at the different communities they are building.
If the opportunity to join a group of 20 or more members is available, I would encourage you to give it some consideration. Look at the ROI rather than just the $1,200 for the annual dues and monthly meeting costs.
No life insurance rep. The financial adviser has been allowed to corner this as well.
We are actively recruiting a Med Supp and Non-standard life insurance rep. Both would do well in our group.
No life insurance rep. The financial adviser has been allowed to corner this as well.
We are actively recruiting a Med Supp and Non-standard life insurance rep. Both would do well in our group.
To make BNI work you have to grasp the concept that you are not selling to the people in the room. The other members are your "sales force".
You educate them on how to recognize business opportunities for you and you learn how to do the same for them.
For example, I insure a house for someone who just moved to town and I refer them to the accountant in the group. Another example, a client mentions they are having to move their parent in with them to help take care of them and I refer them to the "senior helpers" guy in the group. And by refer I mean I actually make the introduction. It is not a lead but a true referral.
Our financial advisor, accountant, and myself could all easily refer business to a med supp guy and a non-standard life guy.
Another thing that makes BNI work is understanding not everyone in the group will make referrals to you. What is important is to develop a "power team" as BNI calls them. There certain members who will be your most natural referral sources.
To make BNI work you have to grasp the concept that you are not selling to the people in the room. The other members are your "sales force".
Our financial advisor, accountant, and myself could all easily refer business to a med supp guy and a non-standard life guy.......