Much like the term vs permanent debate the argument as to whether cancer insurance is a good buy or even needed will continue as long as there is an insurance industry. However, it does seem that cancer insurance has caught the attention of companies and some of the larger IMOs... I am getting announcements of new plans and recruiting inquires from IMOs almost daily.. Ritter seems to be pushing the product now.. Most are pushing lump sum products but there are some good expense incurred plans available.. If you are thinking about adding it to your product line, now might be a good time to jump in.