And most people have no clue how much meds can run.
It is your job as a professional agent to educate your client rather than taking orders.
Would you sell a plan with a $5,000 cap on surgery or hospital admission?
Same thing except more folks take meds than have surgery or end up in the hospital.
I love to come behind agents who sell plans with caps. Makes my job so much easier.
I try to educate - my job is to lay out all of the options and let the client decide what is best for them based on what they want from the coverage as well as what they can afford. Often BCBS will come in substantially less expensive than other carriers who would put an exclusion rider on a condition.
The client has to decide whether they want to have an exclusion rider with no cap on Rx, or no exclusion rider with a cap on Rx. I would be happy to sell them either policy, but there is no "perfect" policy out there. A client may also be unwilling to switch doctors if their current PCP is not in the network of the program you are pushing. They may be looking for a lower doctor copay, need a maternity benefit, or have a condition that would be a total decline with other carriers. You get the idea.