Michael Allevato
Expert
What is a normal closing ratio for an agent?
Last edited:
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What is a normal closing ratio for an agent?
Why?
Closing ratio's are meaningless except to your sales manager.
As a self employed, professional agent the ONLY thing that matters is ROI. Everything else is trivial.
By processing good records on more than 50,000 referred leads, it soon became apparent that it took 10 leads (suspects) to generate three prospects (who participated in full fact-finding), and one of those would become a client. The famous 10-3-1 ratio was born.
"As results came in, we had a record to point to," Granum says. "From the time I began to require agents to keep their records, it became apparent certainly within the first year that there was a correlation--nobody was dramatically different from the 10-3-1. Anybody who was able to get 10 leads was able to get three [to provide full fact-finding] and then one [new client]."
10-3-1
10 suspects - 3 factfinders - 1 sale
O. Al Granum.
What is a normal closing ratio for an agent?
I have seen many of quote for 20% closing rate. I would reserve my ROI math to 15% closing rate.What is a normal closing ratio for an agent?
... keep in touch with most of the fact finders you don't close on the first go around...