Cold Data

A decade ago, many agents and myself bought cold leads from vendors. These leads were 3-12 months old and had been worked over by other agents.

From what I understand, me and all of the agents doing this found it unsuccessful and moved on to a different marketing plan.

If you are "cold calling" people who have not filled out a lead or responding positively to a telemarketer, I don't feel you will do well. Given technology, most people are being contacted 5-7 times a day for some product.

You'll probably have to talk to 100 people to find 2 who will show some interest. With caller id, you'll have to make 400-500 calls to get in touch with 100 people. How long can you do that before you burn out?

Hope I'm wrong and I wish you the best. Good luck.
 

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