I followed a rule of the 3 legged stool. I built my business with 3 segments: 1/3 buying leads, 1/3 with BNI network meetings, and 1/3 with "other professionals". I found every bought lead is the same, so pay the lowest for shared leads. BNI is one of the most powerful network lead groups, well worth the hour a week and $350/yr. Lastly, no other financial professionals sell under age 65 health insurance, the step child of the business. I called CPA's and pitched HSA's, I called financial advisors who have wealthy clients who need the right asset protection, or who needs to help a client retire to get a hold of their 401k rollover. And lastly, captive medicare ONLY agents who don't do under age 65, but need you to make the sale on the younger spouse. All 3 of these professions need you, you don't need them. Protect their clients, don't steal them. Obviously ask for referrals from your book. Mix and stir.