Crash Course On The Hottest Social Media Channels

[InfinityLeads]

LinkedIn: add 5+ relevant targets every day, send them a relevant invitation. All of your posts should be easily digestible reads...that means positive sounding checklists, how-to's, and cheat sheets.

Focus on likes and comments. Much easier to be seen by a lot of people [organically] on LinkedIn than Facebook

Twitter: 10-20 tweets/day. Ask questions, quote tweets, share location relevant messages

The money in Twitter is in all of the spying you can do! We have a pretty cool method that allows you to monitor all of the buying signals Tweeps will give...but without you actually having to monitor twitter.

Facebook: Nowadays you gotta pay to play.. Unless you're already a heavy user/want to spend $, we say ignore

Instagram: 2-3 posts/day. Like & comment other users constantly. Emojis in comments and always use hashtags.

But like we mentioned in the Digital Insurance Agent, not the most effective lead generation channel, however, "use it like you use Facebook, just with images and you should be fine"


Snapchat: Add everyone you meet with your snapchat code. Add it to IG, Twitter, Web, etc.
Entertain, show off your personality

Buy a geo-filter *obviously don't make it all insurance related* do it for events in your city or on certain holidays

 

[Rearden]

YouTube sucks. Don't do YouTube.

 

[Rob Lion]

The thing with social media and the older generation is a majority of everybody still doesn't get it. You can post all you want, if you're not entertaining it doesn't matter what valuable knowledge you have nobody wants to watch or listen to you. I see insurance agents on Instagram post all day and never get any traction. Show me why its cool to be an insurance agent and what you can do at a high level in a 5 minute video and i promise you you'll get your return on social media heavily.

 

[Markthebroker]

Just more You-Face-Twit-Chat nonsense. Lots about spending time and money getting likes and clicks and blah blah blah. Nothing about converting into actual business. And what kind of business is it that you might get? Does it retain well? Do you think you will be getting good clients from people on twitter and facebook? Do you think the types of business you get from people doing clicky clicky cat video surfing will be good clients? Likely not. I worked in advertising for 10 years and sold my agency to get into insurance. I can tell you most of this anti-social media is nonsense.


You will however find a small handful of people who have been able to monetize it successfully, and they will make lots of noise about it, but for every one that you find who was successful, you will find dozens that have wasted money.

 

[InfinityLeads]

Just more You-Face-Twit-Chat nonsense. Lots about spending time and money getting likes and clicks and blah blah blah. Nothing about converting into actual business. And what kind of business is it that you might get? Does it retain well? Do you think you will be getting good clients from people on twitter and facebook? Do you think the types of business you get from people doing clicky clicky cat video surfing will be good clients? Likely not. I worked in advertising for 10 years and sold my agency to get into insurance. I can tell you most of this anti-social media is nonsense.


You will however find a small handful of people who have been able to monetize it successfully, and they will make lots of noise about it, but for every one that you find who was successful, you will find dozens that have wasted money.

Most of it is nonsense because most people do digital marketing in a nonsensical manner.
They don't start off with any strategy, they just throw money at a bunch of digital marketing tactics.

There's a reason the world is shifting the way it is...

Also, by saying "social media is non-sense", you're basically saying every social media marketer/coordinator/intern etc. is being paid from the kindness of the business owner's heart.

 

[Markthebroker]

Most of it is nonsense because most people do digital marketing in a nonsensical manner.
They don't start off with any strategy, they just throw money at a bunch of digital marketing tactics.

There's a reason the world is shifting the way it is...

Let me guess. They need to spend money with an expert like you, correct? Anyone who hasn't had success failed because they didn't use YOUR services, right?

 

[InfinityLeads]

Let me guess. They need to spend money with and expert like you, correct? Anyone who hasn't had success failed because they didn't use YOUR services, right?

Again, by saying "social media is non-sense", you're basically saying every social media marketer/coordinator/intern etc. hired is being paid from the kindness of the insurance agency owner's heart.

 

[goillini52]

Again, by saying "social media is non-sense", you're basically saying every social media marketer/coordinator/intern etc. hired is being paid from the kindness of the insurance agency owner's heart.

Don't mind Mark. He's got a big head.

 

[Markthebroker]

Again, by saying "social media is non-sense", you're basically saying every social media marketer/coordinator/intern etc. hired is being paid from the kindness of the insurance agency owner's heart.

No, and you should be smart enough to know the reason why they do. A lot of business owners are throwing money at it because they think it will make them money because of posts like yours. We've all made that mistake. Also because of very clever and talented salespeople. Just like they have in the past with yellow pages, direct mail, tv, radio, Valpak, etc. Because of murky conversion numbers and slick presentations, they have trouble understanding or keeping track of what is working. As you know, roughly 80% of advertising doesn't work. It's your job to pretend and convince people that your methods are best.

I built and sold a company similar to yours. This is nothing new.

 

[Markthebroker]

Don't mind Mark. He's got a big head.

Don't forget the tiny legs and cape!