The other thing is the Millennials who are 'empowered' by the internet.
Last week I was asked to speak to graduating MSW students after they were assigned the task of identifying the best plans for sample psych clients. Ages 25 > 40, about 50 present.
What stood out in terms of us:
-They thought .gov was the only purchasing channel - had no idea other, often better plans for their client's needs, were avail direct
-Not one person had heard of a health ins brokers
-None would trust anyone on commission, "that's disgusting" (were an artifact of the past)
They want to do everything themselves quickly, entirely online.
I lost a ton of younger clients to .gov during the last OE. I emailed them all asking in essence to let me be their AOR on their new plan. Only 1 even bothered to reply.
I'm looking at this way; take what you get that can make you some extra cash (life, DI, LTC [yea right], grp etc.) and get on to something else.
'14 & '15 were my best years ever. Just have to let that go & see what I can cobble together @ 62 yrs old - and live within whatever means I'm able to generate.
Sm grp sales has become corporatized and / or tied in with other HR services. I don't see how I could compete effectively as a 1 man show - but do hope to pick some up based on relationships and networking
Maybe it will be enough, we'll see - but I much more interested in getting on to something more based in my own happiness than chasing shrinking dollars down a rabbit hole
Glad this yr's $ is already secure, gives me time to plan, explore...
I don't know why anyone would focus on that age group for health insurance, lowest premiums, lowest retention, pretty much lowest everything.
I'm also in my 60's and have been building a Medicare book alongside the ACA market for the past 5 years (as have others), you seem knowledgeable and would probably do well if you focused on it.