I recently bought direct mail leads and got a good response. Can any one please provide input. Many of the leads that came back thought it was some free govt. program and then said they are not interested if its going to cost some thing. Also alot of people said that is this life insurance? Because if it is i already have that and i dont need this. Any comments would be helpful or if any one has experienced this and how to handle it would also be great.
Direct Mail Final Expense Leads
- Thread starter samc
- Start date
- 4,843
Could be the wording on the lead card. Why don't you put a copy of the lead card up here so we can dissect it for you. Who did the mailing for you?
- 17,069
Your upline is supposed to help you with these things.
But here are some possibilities.
1. You are mailing to too poor of people.
2. Regardless of what is said set the appointment anyway. Don't qualify on the phone.
3. You do not offer a government program but the one that exists is very small. Your job is to make them aware of what the government benefit is and the best way to cover the balance.
What you are experiencing is regular old FE objections. A LOT of the replies are unsellable garbage. And the same people that waste your time on this drop will mail the card in again the next time you drop too.
I keep a "do not mail" field in my database and I purge those known time wasters from my mail drops in the future.
But here are some possibilities.
1. You are mailing to too poor of people.
2. Regardless of what is said set the appointment anyway. Don't qualify on the phone.
3. You do not offer a government program but the one that exists is very small. Your job is to make them aware of what the government benefit is and the best way to cover the balance.
What you are experiencing is regular old FE objections. A LOT of the replies are unsellable garbage. And the same people that waste your time on this drop will mail the card in again the next time you drop too.
I keep a "do not mail" field in my database and I purge those known time wasters from my mail drops in the future.
A good thing to learn is how to get in their door and get them to show you their current policy. More often than not it is not what they think it is. It could be term or have increasing payments or it might be graded when they qualify for a level.
Until you see their existing policy, you don't know what they have and they surely don't. If they don't have or can't find the policy, call the company and have the client give them permission to discuss it with you, right over the phone. Find out what they have and then show them how you can save them money and get them a better policy, and maybe even put some cash in their pocket.
Get them to like you. "People buy from those they like".
Until you see their existing policy, you don't know what they have and they surely don't. If they don't have or can't find the policy, call the company and have the client give them permission to discuss it with you, right over the phone. Find out what they have and then show them how you can save them money and get them a better policy, and maybe even put some cash in their pocket.
Get them to like you. "People buy from those they like".
- 150
Agreed.
I'd also add that you should NEVER buy the mailing list from the mailhouse........the reasons are both obvious and endless.
- 5,304
The list is what matters the most.
PS: You can find out more about my preferred direct mail final expense lead types at my website, along with the pros and cons of the leads here.
PS: You can find out more about my preferred direct mail final expense lead types at my website, along with the pros and cons of the leads here.
Last edited:
- Thread starter
- #8
I got it through my IMO
- Thread starter
- #9
Ok why is that important?
Similar threads
