Does anyone here actually do their own direct mail? By that I mean handle the printing and mailing themselves as well as have all the responses returned back to them. I am interested in hearing from those who are doing this, or who have tried doing it, and what exactly is involved to get up and running.
Direct Mail Questions
- Thread starter JimmyUt
- Start date
leeleerambles
Expert
- 33
Why do it yourself when you can outsource it SO inexpensively? I mean really, when you are talking about saving pennies, is it worth it when that is time you could be out there selling? You know what I mean?
- Thread starter
- #4
Not worried about saving pennies per se, just looking at getting the returns faster is all.
- 11,280
When I used DM earlier this year I was getting responses back within 10 days, sometimes 6-7days. I'm not sure how much faster you can get them back doing it on your own but that was fast enough for me.
agentexhorter
Expert
- 94
Jimmy Ut,
The process to do your own direct mail campaign is very simple and straight forward.
You could start from scratch on Monday morning and begin receiving responses (leads) directly from the prospects four days later on Friday of the same week.
There is no special equipment needed for 1,500 to 2,000 direct mail pieces per week. You can do that on any laptop and with just about any $100 printer.
You will save $30 to $100 per thousand pieces mailed, depending on several factors, including your set up, your mail piece choice, your data and the prices your existing mail house charges.
You will then be able to mail to who you want, when you want and say what you want.
Whether or not that is better than paying a mailhouse to do that for you is another matter.
- 116
Buy envelopes with your return address. Buy a letterhead. Find a computer that has word. Print your vision on the letterhead. Send out mail in a timely manner and be consistant. Most importantly, follow-up with the mail and call that person.If you have that contact info ofcourse.
-Bob
www.thirdlakefinancialcorporation.com
- 4,096
I do direct mailing to B2B.
For me to mail something out it has to go to the person in charge of employee benefits. So I am unable to use a service to do this for me.
The Services will BS you and say they have the contacts but when you start calling it turns out to be the wrong name.
I first call to see who the contact person is.
Then I mail info to that contact person and then i call them.
I might end up closing 1%.
For me to mail something out it has to go to the person in charge of employee benefits. So I am unable to use a service to do this for me.
The Services will BS you and say they have the contacts but when you start calling it turns out to be the wrong name.
I first call to see who the contact person is.
Then I mail info to that contact person and then i call them.
I might end up closing 1%.
- 781
Are you saying, you do the mailings yourself, and by-pass the mailhouse?????
agentexhorter
Expert
- 94
You can do everything yourself and bypass the mail house, if that makes sense for your particular situation.
It's a very simple process
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