Direct Mail Return Prediction?

[donamese]

They are $415 per 1,000....haven't ordered since the postage increase. Their cost will vary depending on what card you select and if you are using a carriers discount. A couple carriers have agreements with them to get cheaper rates for their producer.

 

[RonRoberts]

Thanks, I called....they said it's 1.5% avg return in Calif....seems a little high from what I've been reading from everyone else! At $450 per 1000, I'd want a MINIMUM of 1.5% return!

Based on talking with several mail houses you will have to mail more than one mailing in order to see a 1.5% return.

Ron

 

[theinsuranceman]

They are $415 per 1,000....haven't ordered since the postage increase. Their cost will vary depending on what card you select and if you are using a carriers discount. A couple carriers have agreements with them to get cheaper rates for their producer.

Which carriers? Anyone know?

 

[Rearden]

Monumental does.............................

 

[GreenSky]

Main Street Power Mail is decent, they will also provide you with the response rates for the different mail pieces sent to an area.

Be careful with MSPM. They may have their act together now, but a few years ago mail would sit on their dock because (from what I was told), they couldn't pay the postage.

Rick

 

[somarco]

I'd want a MINIMUM of 1.5% return!

If you need that kind of return you need to offer free BJ's with every return.