Do You Have a Landing Page?

[Justin Bilyj]

Maybe you computer gurus out there can answer this one. A recent SEO ad pointed to the use of landing pages for seo for existing sites. For insurance I would think this would prove useful dealing with different lines, as well as different states.
How effective is this?

Anyone have an opinion on this (dave)??
Thank You,

 

[joshril]

Maybe you computer gurus out there can answer this one. A recent SEO ad pointed to the use of landing pages for seo for existing sites. For insurance I would think this would prove useful dealing with different lines, as well as different states.
How effective is this?

Anyone have an opinion on this (dave)??
Thank You,

I'm sure Dave's answer will be along the same lines, but it depends on what your objective is... I don't know what your existing site is like, but the main purpose of driving traffic to any site is to turn a visitor into a lead, sale, signup, etc.

If the intent of your current home page is to generate a lead with a lead form, in a way, you have a "landing page".

You can have more than one landing page, and each landing page should have a definite goal and have targeted traffic funneled to it. Some relevant examples would include:

1. A page to capture a client's information for health insurance
2. A page to capture a client's information for life insurance
3. A page to capture a client's information for auto insurance
4. A page to capture your client's email address and first name to drip market to them with an auto-responder.

The latter is a great passive way to build your email list, and with targeted traffic, you will get some clients out of this. Some successful ways to implement this would involve offering something like a free report on lowering medical expenses, decreases auto insurance rates, decreasing insurance expenses in general, etc. If the report is compelling enough and the traffic is targeted enough (which it will be if doing SEO with Dave), you'll get their email address and name and they get some free information.

The beauty of this is you can pre-write messages to be sent out to further your relationship with each client if you have an auto-responder setup. If you provide solid email content, it's a surefire way to generate sales and referrals by positioning yourself as an expert. This is incredibly powerful and a fantastic way to maximize your traffic.

So to get off my list-building tangent... yes, landing pages are a great way to convert prospects. But keep in mind that there is really nothing special about a landing page. It's merely one page with the intent to covert a visitor to that page to a lead, sign-up, sale, etc. Also, you could have issues with driving traffic organically to a stand-alone landing page based on lack of relevant content. There are ways around this and different tactics that you can use...

 

[insurancemaster]

In my opinion landing pages are a great way to focus on a targeted set of keywords. If you did auto, home, life and health insurance it would take more time to get authority for all the keywords you would need to get a decent amount of traffic for all those areas.

Landing pages are a great way of targeting one area for one set of keywords. At least that's how I do them.

Hope this helps

 

[Alston]

You should absolutely have different landing pages for different lines of insurance and for different keywords (or for focused groups of keywords) that you target.

Even if a successful one page website exists, that site would do better with more pages.

In regards to pages on your website, more is better so long as each page has mostly unique content and adds value to the visitor.

 

[Title Insurance Tampa]

Still Confused about landing pages what the actual element it would contains which attracts visitors.

 

[annuityseller]

I don't even have an airstrip???

 

[ABC]

Landing pages are a must!

 

[VacantHomeIns]

We had the same question when we consulted for our SEO campaign and were told that landing pages are horrible in the SEO world. This is especially true if your landing page is a flash introduction of some sort or many pictures. Nothing is better for an optimized website then directing the visitors to the main website itself. Of course, if you are not worried about optimizing your site & go for it!

 

[Alston]

I think we have different definitions of the term "landing page."

A landing page can have flash, but a landing page can be just another page on your website that is designed for different queries than your home page is.

Your home page is a landing page. Any page that you want people to land on and be the first page of your site that they view is a landing page.

Every indexed page on your site should, to some degree be treated as a landing page. You never know what someone is going to type into Google and what page on your site they are going to hit first.

 

[CHUMPS FROM OXFORD]

"Every indexed page on your site should, to some degree be treated as a landing page"

Although a novice at SEO, I do understand that concept and it does make good sense.