Do You Need a Web Site for Each Product You Market?

[shooter]

First, let me say I am lost on this topic. I want a web site but the more I read the more confused I have become.

Now on picking out a domain name.
Is it important for the name to include your niche, or product
selection, are maybe your location, or even your name.
Example- WWW.Healthinsforbusowners.com or
WWW.alabamadisabilityquote.com

Do you need a diferent web site for each product?
I know most I have looked at will list their products and you can click on each product for more information.

I have been reading a booklet by Gary Savelli from
www.insurance-web-sites. He seems to think you need
a separate domain name for each product and the more specific
the better.

I am still not sure on which way I need to go on my web site.
I want a simple sight that will let me know who comes to it, and one a person can fill out a quote form and it will be e-mailed to me so I can follow up and try to sell them.
I would like to be able to change written content as I think I need to without having to pay someone a ton of money and having to wait several weeks for them to do the job.

Feel free to e-mail me your opinion if you don't want to respond on the forum.
If I pay for a site like this what dollar amount is considered fair?
$500, more? Less?
What about a monthly plan, how much per month.
I have seen sites from $29.95 up to $200 a month for a site.

I have read a lot of post on the forum about this topic.
But I am not even sure I am asking the correct questions.

Shooter

 

[CHUMPS FROM OXFORD]

Oh boy...Here we go!

Try this. Check out the most successful sites you can find (insurance) on and away from this Forum. Find out who built their site. Maybe they did it themselves.

Re your questions...I like separate sites but it is more work.

 

[YouGotMyMoney]

I have 15 different web properties that I am currently developing, for an agent that wanted to generate leads for different insurance lines---even from multiple states, my advice is get a domain that is already indexed, pref at least 3 yrs old and you can build different pages/catergories, and call to action headers/quote boxes for different products you want to generate leads for.

 

[insagentmike]

Building separate sites on different domain names is always better. Why? 1 lead capture versus 10 lead capture sites. It also helps with the link building process. You can link each site to each other. If one of your sites get's de-indexed by google you will have the other sites.

 

[Josh]

Building separate sites on different domain names is always better.

I'm going to disagree with the blanket statement that it is *always* better.

Some people like knowing that they're working with a full-service insurance agency.

Building out 10 sites means more domain registration fees and for some, more hosting fees. If we take that a step further and keep adding more domains, those fees only go up.

Most folks have a difficult time ranking a single website and if you have 10 sites on page 15 of google it's not much better than having a single site at google.

Yes, your other points make sense, but always is a fairly broad brush.

Perhaps a more complete answer would be "If you plan on building them all out correctly and targeting your keywords properly, then it makes sense to have multiple websites."


I have six websites I'm developing to take different approaches to target a single group and at the moment only two of them are really ranking. The rest are climbing, but that's because I'm doing things with them. On that project I'm actually going after some fairly competitive terms so that does make it a little more challenging, but the point remains the same.

 

[mynarky]

Building separate sites on different domain names is always better. Why? 1 lead capture versus 10 lead capture sites. It also helps with the link building process. You can link each site to each other. If one of your sites get's de-indexed by google you will have the other sites.

Huh? If you're getting your sites deindexed obviously you're doing something wrong, and linking the sites together will do almost nothing unless on seperate C-Class IP's.

To the poster, your head is in the wrong place. Look up the keywords you're trying to target on SEMrush.com and you will see you are fighting a lame battle. "Alabama disability quote"? I've got news for you, ranking for "disability insurance quote" and "disability insurance quotes" wouldn't be as hard as you think and those keywords actually get traffic. Also people tend to exaggerate the value of an exact match domain. I own several for much better keywords than you're speaking of and my primary domain is still way better of. Better to have one woman who is a 9 than 4 who are 3's.

 

[ksigmtsu]

Deindexing occurs because of manual reviews, and if the same person has registered the domains or they're using the same nameservers, and google deindexes one of your sites, they're very likely to get all the bad sites on the same nameserver or registered by the same person.

I think people who get all torn up about that in most cases have no idea how it works.

You can effectively target MANY related keywords from 1 site, however, it is easier to target multiple keywords than multiple geographical areas.

 

[insagentmike]

Deindexing occurs because of manual reviews, and if the same person has registered the domains or they're using the same nameservers, and google deindexes one of your sites, they're very likely to get all the bad sites on the same nameserver or registered by the same person.

I think people who get all torn up about that in most cases have no idea how it works.

You can effectively target MANY related keywords from 1 site, however, it is easier to target multiple keywords than multiple geographical areas.

Just got back from a conference that Google had and you might want to know that Google has removed thousands of sites since its Panda update. They have updated their webmaster guidelines to let you know what they are. My company has had hundreds of sites removed from google because Google doesn't like what it sees. Take a look at them. Webmaster Guidelines - Webmaster Tools Help

 

[Josh]

Just got back from a conference that Google had and you might want to know that Google has removed thousands of sites since its Panda update.

They were moving them before too.

Isn't the link in your signature a Link schemes - Webmaster Tools Help ?

@mynarky: What do folks get for $6,000/year? That seems like a lot.

 

[insagentmike]

I'm going to disagree with the blanket statement that it is *always* better.

Some people like knowing that they're working with a full-service insurance agency.

Building out 10 sites means more domain registration fees and for some, more hosting fees. If we take that a step further and keep adding more domains, those fees only go up.

Most folks have a difficult time ranking a single website and if you have 10 sites on page 15 of google it's not much better than having a single site at google.

Yes, your other points make sense, but always is a fairly broad brush.

Perhaps a more complete answer would be "If you plan on building them all out correctly and targeting your keywords properly, then it makes sense to have multiple websites."


I have six websites I'm developing to take different approaches to target a single group and at the moment only two of them are really ranking. The rest are climbing, but that's because I'm doing things with them. On that project I'm actually going after some fairly competitive terms so that does make it a little more challenging, but the point remains the same.

Yes that was a blanket statement based on the information that the OP has said. If you are building an agency site then you would place all your products on it. But, most insurance agents are more concerned about getting lead than having someone find out if they are a nice guy or not.

You can host multiple sites on 1 hosting account. I run a hosting business. You can also purchase domain names for $5 a piece to $20 a piece. If you want to make money you have to spend money.

I run 3 companies and didn't have time to explain yesterday. My cup runneth over yesterday.