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These fee based advisors ought to be required to do a "truth in lending" type projection of their fees, charges, commissions over a 20 year period. That would really be in the consumer's best interest. Unfortunately most consumers don't get this information until they are 10 years into such a fee based relationship and we go back and forensically calculate their advisor's end up to that point.
That is a very good point. Most people dont take the time to calculate the true cost. Especially on an increasing account value.
But we are also talking about what is supposed to be a dynamically different relationship with the client.
The RIA is supposed to be actively managing the portfolio. They also should be giving detailed specialized advice that extends beyond just asset accumulation. Often helping with taxes, estate planning, risk management, etc.
The issue is that many do not take the comprehensive approach, and still charge a 1% wrap fee.