I had the opportunity to go on a few MA appointments yesterday. Man! I was biting my own tongue wanting to cross sell FE. What a target rich environment. I imagine Supp clients are closer to my normal market. But that seems like a no brainier sale.
I agree, I am going to start getting some med sup leads and have a great option for FE or Single premium. I find if they are around 65-70 they are a good age to ask about single prem whole life or a UL/WL mix. If the budget is tight, you can still offer a FE small face. A lot of options.