Mark Neuhaus
New Member
- 1
Does anyone have any success using an e-mail list to get final expense clients? If so, is there a company that have the most accurate dtabase?
FEX E-mail Lists
- Thread starter Mark Neuhaus
- Start date
DigitalBGA.com
Super Genius
- 107
In a world where email open rates are already sub 2% for cold email for people that use email daily, the open rate for seniors that rarely use email will be much less. There's a reason nobody does this kind of marketing. FE is either DM for F2F or Inbound TV for telesales.
- 11,997
There are at least two major reasons why email marketing for FEX is a real challenge:
1. Sourcing accurate data is tough. Typically any email lists will either be self-provided (and users frequently input inaccurate information intentionally) or through co-registration ("get an email from our partners"), and even if you can get something accurate, you still run into the next problem.
2. Getting bulk email delivered is very hard. Email providers are constantly working on technology to make it harder for email marketing to make it to the inbox. Without a lot of attention on that you can easily end up not even getting to the inbox. Solutions like mail chimp and constant contact will only let you work with lists of people that have optedin with you.
One way to do email marketing is to work on building your own opt-in list, but that can take a lot of time.
1. Sourcing accurate data is tough. Typically any email lists will either be self-provided (and users frequently input inaccurate information intentionally) or through co-registration ("get an email from our partners"), and even if you can get something accurate, you still run into the next problem.
2. Getting bulk email delivered is very hard. Email providers are constantly working on technology to make it harder for email marketing to make it to the inbox. Without a lot of attention on that you can easily end up not even getting to the inbox. Solutions like mail chimp and constant contact will only let you work with lists of people that have optedin with you.
One way to do email marketing is to work on building your own opt-in list, but that can take a lot of time.
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