Final Expense Lead Cost & Closing Ratios

[rcostes3]

I'm in the process of working for an agency of Lincoln Heritage out of Arizona and they provide 15 to 20 leads from direct mail per week at $39 to $42 per lead. They claim 6 of the 10 will let you do a presentation and an average of 3 will buy at a 50% close per 10 leads. Is the lead cost realistic and is the number of sales realistic .....since the cost can mount up quickly?