Anyone willing to share a newspaper insert that incorporates a BRM. I am finding small papers in areas with plenty of senior subscribers inserting at a cost of $.045 each. The community papers with actual subscribers tend to be older in age. Thought I would give it a whirl.
Final Expense Newspaper Inserts
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There was a time that I thought that was a terrific idea. I discussed it with Newby and he had already tried it. He showed me this really nice full color insert that he used for the newspapers. it was exactly like what I had in mind.
It was a dismal failure. Well, maybe not dismal? I think he said he ended up breaking even on the cost. I know he didn't do it again and I used Newby's lesson to not do one on my own.
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I would wager the odds are against you. But you never know until you try it out.
I've advertised in newspapers in my previous business and lost thousands, while in other ones I've made tens of thousands in profit.
Same ad, too. Just different markets.
I would say you'd better be served by direct mail -- the list is truly the guts of any campaign -- hard to target accurately in a paper versus a direct mail campaign.
I've advertised in newspapers in my previous business and lost thousands, while in other ones I've made tens of thousands in profit.
Same ad, too. Just different markets.
I would say you'd better be served by direct mail -- the list is truly the guts of any campaign -- hard to target accurately in a paper versus a direct mail campaign.
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Settlers has some decent inserts.
I think Oxford might too.
JD is correct. My experience with it was not good.
I think Oxford might too.
JD is correct. My experience with it was not good.
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The demographics of the readership of the paper is what's key. FE insert in the "Wall Street Journal" vs "the weekly paper" will have very different results.
I ran inserts in a local paper for primarily senior city and had 2 responses in 2 months (weekly paper). I believe the subscription base was around 4,000. My add was full color and stood out from the rest.
Wasn't assuming I would get a stellar response rate but hoped for more than 2!
Wasn't assuming I would get a stellar response rate but hoped for more than 2!
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If you run an insert, may I recommend writing an advertorial.
Basically, it's those articles you read in newsprint that share font and layout similarities to the newspaper content, but are actually advertisements.
You'll get more readership that way and hopefully more response.
I had one advertorial I ran for a year and a half that cumulatively generated $200,000.00 in personal training membership dues. Boy that ad produced, but it eventually died like they all do.
Basically, it's those articles you read in newsprint that share font and layout similarities to the newspaper content, but are actually advertisements.
You'll get more readership that way and hopefully more response.
I had one advertorial I ran for a year and a half that cumulatively generated $200,000.00 in personal training membership dues. Boy that ad produced, but it eventually died like they all do.
anyloan2
Expert
I dropped 44,000 across several newspapers about 1 year ago and I can tell you the response rate was horrible. 11th of 1 percent. If you work out the cost it's not pretty.
Be care and be ready to lose some money.
Be care and be ready to lose some money.
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