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According to their web site, they take your leads and make the appointment. That statement could mean different things; return card leads, etc.. That may be why they are so cheap. Does not seem possible to make $12 apts from just calling a targeted list.
Question from a guy that does do lead mailings.
Do you guys get so many lead cards back that it is better to pay someone to make the appointment? Or is there another reason to do this.