Free Online Tools To Help Evaluate Lead Companies, Part 1

CHUMPS FROM OXFORD said:
Keyword searches would be nice to know. I know Netquote uses "Dental" in some of their searches and it drives me up a wall.
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Not to mention the fact they sell these Dental only, and Dental & Vision only leads as Preferred Health Leads.

While I'm on the subject, I might as well add that they do the same thing with International Travel Leads, these are also sold as Preferred Health Leads.
 
YouGotMyMoney said:
Mike is there a website that will tell you which keyword searches . a vendor uses to get traffic?
- - - - - - - - - - - - - - - - - -
Also Mike, on Quantcast are those Unique Visitors or just hits?
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Well, for starters, you can 'right-click' on a web page and select 'view source.' You will see the HTML coding for the page. At the top, you will see a <header> tag. Look in the meta description and you will see the key words a site is using for the search engines to pick them up. These words are in the <meta> area. Example from netqote attached...

<head>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />
<meta name="Description" content="Compare insurance quotes for auto, home, health, life, and business insurance. Get multiple online insurance quotes at NetQuote and save on your insurance." />
<meta name="Keywords" content="insurance, insurance quote, auto insurance, home insurance, health insurance, term life, universal variable, agents, agent, quotes, quote, life, whole, universal, variable, business, netquote, policies, coverage, liability, car" />


A web page will also be picked up by search engines based on the number of times some of these and other search words are utilized in the page. There is some threshold where if you just try to utilize your words too many times, the search engines may just classify it as spam and ignore the page all together. For example, you may see some non-professional pages have a keyword repeated 30 times at the bottom of a page, listed and out of context. Another thing people may try is to write their search words into the page and make the font color match the background color so the search engines see the word but people don't unless they highlight the area.

There's tons more to this. I'm not an expert. That's almost the full extent of my understanding.
 
Thanks I didn't even realize you could do that. So when you view the source page, those are the keywords they are bidding on the get traffic?
 
YouGotMyMoney said:
Thanks I didn't even realize you could do that. So when you view the source page, those are the keywords they are bidding on the get traffic?
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These words are embedded in the html coding and search engine 's web crawlers find these words. That's one way your page comes up in search results as relevant to your search request.

That is just the beginning. Then, there is search engine OPTIMIZATION, SEO which is complex. When you talk about bidding on search words, I'm not sure what you are talking about unless you are going to use GOOGLE adwords. Then you can list all kinds of search terms.

I'm no pro so here's a link to a nice looking article.

How to optimize your website for Google's top 10 ranking-More steps

I believe some companies have people who work full time in optimizing your website. In my opinion though, if you have no specific call to action or reason for people to give you their contact information, you are just wasting your time. Who cares if 50k people visit your site if you didn't capture any contact information or close any business?
 
One of the key components to SEO is getting other sites to point to you. The higher the quality and relevance, the better. You can do this yourself through web directories, social media, and blogs, not to mention article marketing.

If you want some hints on which sites would be good to point to yours, check out Alexa.com to see which sites link to your competitors.

Oh, and don't forget to install a free analytics plugin like from Google to make sure you can measure real progress and identify areas that need fine tuning.
 
Melmunch3 said:
This is not true, they do give visitor and unique numbers, along with pageviews.
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Where? Is it part of the paid service or are you just referring to the graph of the overall number and the total? Overall traffic doesn't relate to any one particular website or visitor type. Affinity scores are statistical. Everything else I see is a percentage of a total but is marked as a "rough estimate" only which again is based on statistics. I could be wrong, but I'm not seeing any quantified traffic data that relates to specific website sources for a given website.

In other words, I don't see that level of detail reported for unique visitors. I see affinity scores at that detail level.
 
Last edited:
Aaron Wall's SEO Book has been the reliable standard for SEO for years. He's got some keyword tools on his site. You definitely need to check out his SEO X-Ray extension for Firefox. Start X-Raying your well-ranked competitors to see where you could improve.
 
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