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Article I just found dated February 22, 2012 by Ernst & Young in "Property Casualty 360." Worth reading IMHO. HERE
Quote: "Consumers do not want to do all their insurance shopping online, they care about more than just price, and good claims service is something consumers expect, rather than an extra bonus that will help a company’s retention rate, according to the findings of an Ernst & Young survey. "
What about Online sales? Quote: "As for actual insurance purchases, just 7 percent of consumers in the Americas use online channels..." and "Regarding property and casualty consumers’ online habits, E&Y notes that “received wisdom” is that internet resources are growing and that in the future, online will be the dominant channel for both research and transactions. But the study says, “Our research indicates that while online is an important part of the future, it is just one component of an integrated channel management capability that is critical to growth.”
Encourage all to read & be encouraged. I really like the part about "is Price the key driver"....read the article & find out!
Tidbit: "Blogging for Lead Generation" Here
Quote: "Consumers do not want to do all their insurance shopping online, they care about more than just price, and good claims service is something consumers expect, rather than an extra bonus that will help a company’s retention rate, according to the findings of an Ernst & Young survey. "
What about Online sales? Quote: "As for actual insurance purchases, just 7 percent of consumers in the Americas use online channels..." and "Regarding property and casualty consumers’ online habits, E&Y notes that “received wisdom” is that internet resources are growing and that in the future, online will be the dominant channel for both research and transactions. But the study says, “Our research indicates that while online is an important part of the future, it is just one component of an integrated channel management capability that is critical to growth.”
Encourage all to read & be encouraged. I really like the part about "is Price the key driver"....read the article & find out!
Tidbit: "Blogging for Lead Generation" Here