Help with Sign Verbage...

[Insurance951]

If you were gonna post a 4x8 foot sign on a busy street (legally) what would it read? Catch phrase? I'd like to indicate that I specialize in insuring folks in the area where the sign is posted. This is a relatively rural area with that proud small town feel. It's also an area that seems to hold a lot of Allstate policies....Allstate has been dropping many of them due to lack of natural brush clearance. I'm selling p&c.

Thank you for advice.​

 

[1manshow]

Who Else Wants to Save $$ on Car Insurance ?
Call 867-5309 Now

Been working well for us on a 16'X8' billboard


Oh and don't ask for Jenny

 

[CHUMPS FROM OXFORD]

A few ideas:

We Will Save You Money On Your Car Insurance

Did Your Auto Insurance Premium Go Up Again?

Low Auto Insurance Rates...High Quality Coverage

Don't use these:

Let Us Insure Your Car Or We'll Cut Your Liver Out

We Don't Like Car Insurance Either, But It's The Law

Our Rates Are As Hot As California Brush Fires

 

[Guest]

I hate to say this but you mean verbiage.

Verbage is an intentional misspelling assimilating it to the word garbage.

Funny though ; )~

 

[djs]

Funny how everyone equated this to cars, when you asked about houses. Maybe there is a lesson there.....

Depending on the sign, realizing that simple is better for these. People can't/won't read a lot of misspelled verbage or even verbiage..... I would go with something like:

Protect your Home
Protect your Family
Protect your Assets

For Home insurance call Jenny

Add a the prerequisite picture of a happy family in front of a big house.

Dan

 

[Insurance951]

Re: Help with Sign Verbiage...

My bad....I meant verbiage. (French I believe)
Thanks for all the great ideas. I like the photo idea but I'm obviously working with a limited amount of space. Trying to decide what the most important factors are. More text or warm and fuzzy photo? I'm having this printed on coroplast, could be full color so a photo would definitely look good.

 

[beatuplunchbox]

Keep it simple and easy to see and read. Remember people will be seeing it from their vehicles and will probably have less than 30 seconds to see it and get what it is telling them to do.

 

[djs]

Depending on traffic flow, probably more like 10 seconds (or less). But then, they see it every day, which helps.

The photo is the eye catcher. You need something to get their attention.

The other idea is to go white with black text (think the 'got milk' stuff) and say:
Got Home Insurance?
Call Jenny

Corny, don't know if it would work. You could also try:
Home Insurance
Call Jenny

Plain and simple. Easy to remember.

Dan

 

[STIBROKER]

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[1manshow]

isn't the copywriter's "rule" for roadside signs ... 12 words or less ?

We've had luck with our group photo w/caption "Anytown's Trusted Agents Since 2001"