Helping My Agent Wife

[newtnee]

Not sure if this is the right forum but here goes. I work a regular job and during my days off I help my wife out with her business. She is a Farmers agent. I have went out did door hangers and passed out business cards with little effect. She recently received a list of leads for business. I will do some cold calling but I not sure on how to approach it. What are the best lines to use for business and regular customers?

Also she doesn't have a sign hanging outside yet. All she has is bochures and sign in the window. How important is an outside sign?

 

[Mark]

Just be careful you don't cross the line and do something that only people with an insurance lic are allowed to do. Never quote anyone or talk about the products...

 

[newtnee]

Thanks for the tip but that really doesn't answer my questions.

 

[mtnmusic]

Thanks for the tip but that really doesn't answer my questions.

You could always work the phone. My most productive line when cold calling by phone is "Would you consider a competitive bid on your health plan coverage?" You know as well as I that agents can't cut special deals with clients but the "competitive bid" phrase has opened tons of doors for me. It's just a verbal tweak that seems to open dialogue.

 

[BNTRS]

I don't profess to be a pro at the phone, but I once had a 15 minute conversation with someone who came from the stock brockerage/investment banking world. He stated his career in the 80's with Lehman and told me about his 400 or so calls a day down in NYC.

His advice was it's not so much what you say but how you say it. Depending on what you are planning on marketing during these phone calls and whom you want to market them to, you'll say different things.

What are you thinking about making calls for?

With regards to the sign.
Not too many people stop into someone's "insurance shop" and ask for a quote.

 

[SethHorner]

You need a license to sell insurance...but I like to "invite" people to webinars, schedule in-house presentations, use gotomeeting or showmypc to let them take charge of my computer(they always like that, and I like e-signature), ask to get some coffee, meet me for lunch, offer to wash their car or cut their grass, or like Feldman, give them 500 bucks for 5 minutes, but that takes big kahunas and deep pockets.

 

[newtnee]

The question I also asked is. Does a sign hanging outside really matter?

 

[briko3]

If I worked in P&C, I would make sure I had a sign. You're passing up business by not having one.

 

[Frank Stastny]

I not sure on how to approach it. What are the best lines to use for business and regular customers?

What lines if insurance does she specialize in?

I guess I'm surprised that you are here asking those questions as opposed to getting that information from her. I would assume that she knows more about her business than we do. It sounds like she needs to spend some time training you.

Regardless of what is being sold, a sign of any kind is not going to hurt business. I would make is large and lighted.

 

[newtnee]

Just looking for other ideas. She has been sales for more that 20 years (shoes, real estate and insurance). And she has trained me somewhat. I usually do allot of door hangers for her but that isn't getting anywhere. We got the phone numbers from those places and washed them. We had maybe 5% that weren't on the dnc list and most of those were retired people. I just want focus my energy more efficiently.