High Probability Selling

[smcbride]

I have been reading High Probability Selling. I really like this approach to selling better than the traditional selling approach. However, I'm not entirely certain how to transfer these skills over to personal home and auto. If anyone can give me advice I would appreciate it.

 

[insurance1822]

reading is gay. get out there & shake hands w/ COI's brah.

....however audiobooks are totally acceptable when you're driving, so I may have to look into this.

 

[GXR2]

For those of us who haven't read it. What is the selling method?

 

[Cash]

High Probability Selling is giving a very short, specific offer, usually with a limitation and then asking "is this something you want."

In this style you are not selling but finding people that want what you offer. you are mining for gold by going through a lot of dirt.

In answer to the OP, I do not know how to do this with personal lines but I'll give it a stab.

Find some niche, maybe a carrier that offers good prices for those who are building credit or have below average credit.

1. I'm Bride with insurance co
2. I offer better rates on car insurance
3. For those who have had credit challenges
4. It takes ten minutes to sign up

Is this something you want?