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They don't make Profits....look at the reports.
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Funny part is that paying commissioned agents is considered to be too expensive for many of the carriers. However, national advertising with funny commercials with well paid celebrities is also not cheap & may not even get the proper message out about the product. in Michigan, we see Geico commercials all the time. However, GEICO has very few clients Michigan with a whopping 1.5% market share. how Expensive is that advertising, not to mention all the call center employees. BTW, Geico also had a 76% loss ratio in 2017 in Michigan.
They don't make Profits.
It was a number of years before Amazon was profitable.
Are they still around?
Why are those commercials with Alex Trebek still on TV and in print? Do they work?
never bet against technology
No doubt technology is posting gains in many segments. Web based stores are a big part of the reason why shopping malls, department stores, Sears, JCP, etc are sinking.
Buying insurance (almost any kind) is much more complicated and not transactional with the exception of most term life plans.
Buy a pair of pants online. If they don't fit you send them back.
Buy insurance online. You won't know if it works until a claim is submitted. By then it is most likely too late to "return" it.
there are plenty of insurance agents selling policies that should be returned, the buyer just doesn't know yet.
This prevailing belief has lead to companies like Haven, Fabric, and Lemonade.