How do you refer to your customers?

First names pretty much only. Occasionally as a term of endearment (or something), I'll refer to a client I know well enough as Mr or Ms something.

Whenever I deal with seniors, sometimes I'll use Mr or Mrs, but it just depends.

99% of the time it's their first name...
 
And BTW, I NEVER refer to my clients as 'customers' - I cringe whenever I hear another agent doing so, as well.

Auto repair shops have 'customers' - insurance brokers have 'clients.'

Just a thought...
 
And BTW, I NEVER refer to my clients as 'customers' - I cringe whenever I hear another agent doing so, as well.

Auto repair shops have 'customers' - insurance brokers have 'clients.'

.

I'm sure someone I know here thinks mine are... victims! :yes:

Al(ice)
 
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