How To Market To Centers of Gravity

[G.Gordon]

Thanks for the kind words guys.

I leave a manila folder with all new clients that has my business card stapled to the outside. I tell my new client that this is their "insurance folder". I have been back to see them years later and they still have the manila folder and usually all of the birthday letters I have sent them.

The year Jacqueline and I got married I had a picture at the top of my "newsletter" of us standing in the surf at Daytona beach toasting each other with a glass of champagne. One client had cut the pic out of the newsletter, took it to a frame shop and had it matted and framed. I stopped in to see them a couple of years later and when I walked through the living room it was sitting on their mantle.

I'll probably be their agent for a long time.

That's funny. You can picture it: Them showing someone pictures of the family then they come to your's...

who's that?

Oh... that is Frank... he's my insurance agent.

Unique.

 

[AgentOrange]

Nice letter ... completely out of compliance calling yourself a " mediare agent ", but nice letter.

 

[mcday]

That's true... you can't say that... big "no, no!"