How to Set Yourself Apart from Other Agents

I discuss things for health insurance most agents want to avoid - total family liability. I ask "so do you want to know what your copay is then get hit with a $15,000 bill?"

They say no, obviously - I say "ok, then let's discuss what's important - how much you're responsible for if something stupid happens."

I also like talking about underwriting and how claims review works.
 
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