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Last I checked Canada's "socialized medicine" does NOT pay for long term care. Most "single payer" countries do not provide free long-term care.
When you have 1.2M in-force policies and you are only selling 6,000 new policies each year, you can make more money by NOT selling new policies and just focus on managing your current block. That's why CNA, Met, and Pru all stopped selling.
All 4 of these companies (CNA, Met, Pru and now JH) came out with "innovative" products that were going to "change the industry". Their "new and innovative" products meant: lousy benefits for higher premiums. When you have a crappy, overpriced policy, NO ONE is going to buy it. Yet you still have HUGE overhead expenses including:
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They may be overpriced, but the cost of not having them is more expensive than the cost of having one.
Don't want to pay $400/mo? Fine, lose your estate to the govt if you ever need LTC.