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James Cowan, Director of Next Markets at Ohio National, has shared a new article (link below) with tips to help agents better reach and cultivate client relationships with women.
I would add another tip to his list – patience – remembered from an interview with 2012 W.I.F.S. Woman of the Year Monica Jones, who advocates patience in building relationships with female clients. “I think women are naturally more patient. We’re not pushy. I see in men the urgency of doing the business. We’re interested in getting the relationship first; the business comes later,” Jones said.
If you have any comments on James Cowan's tips or tips of your own that have proven effective for better reaching and connecting with female clients – arguably a very underserved market – please share them here.
Insurance Forums | 5 Keys to working with female clients
I would add another tip to his list – patience – remembered from an interview with 2012 W.I.F.S. Woman of the Year Monica Jones, who advocates patience in building relationships with female clients. “I think women are naturally more patient. We’re not pushy. I see in men the urgency of doing the business. We’re interested in getting the relationship first; the business comes later,” Jones said.
If you have any comments on James Cowan's tips or tips of your own that have proven effective for better reaching and connecting with female clients – arguably a very underserved market – please share them here.
Insurance Forums | 5 Keys to working with female clients
