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Life Insurance-What kind of mailers get the best response
- Thread starter dvd493
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If you believe in evolution the egg came first. The egg would have been laid by something that wasn't a chicken.
If you are a creationist, the chicken came first.
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I used to use a mailer that pulled pretty well for health insurance. It was a standard 8.5 by 11 sheet with a coupon on top. The coupon had the prospect's address on it. The address showed through the window envelope. There was a letter on the bottom 2 thirds of the paper. There was also a pre paid business reply envelope in the mailing.
I took the idea from Mutual of Omaha. I actually got a better return than they did because I used a more targeted mailing list. (Buying the right list is crucial. It is even more important than the copy.) When I did my version I wasn't able to get a printer that could produce the mailing with a perforation for the coupon, but a dotted line worked pretty well. The return was pretty good because it was easy for the prospect to complete. His/her address was already on the coupon.
S/he had to enter dates of birth and a phone number and a few other things and then drop it in the envelope.
You can lower your costs by using standard mail (bulk mail). If you decide to go this route, experiment with using the permit (less labor) and precanceled stamps (more labor but higher return because it doesn't look like bulk mail).
Thanks for reminding me. I may try that again to diversify my lead sources.
Of course, you may want to maximize your return by calling ALL of the people you mail to. If you are really good on the phone, you may want to skip the mailing, but I always found that sending the mailing increased my closing ratio on the phone.
PM me with your fax number. I may have a copy of my mailing or MOO's mailing in my attic.
Good Luck,
I took the idea from Mutual of Omaha. I actually got a better return than they did because I used a more targeted mailing list. (Buying the right list is crucial. It is even more important than the copy.) When I did my version I wasn't able to get a printer that could produce the mailing with a perforation for the coupon, but a dotted line worked pretty well. The return was pretty good because it was easy for the prospect to complete. His/her address was already on the coupon.
S/he had to enter dates of birth and a phone number and a few other things and then drop it in the envelope.
You can lower your costs by using standard mail (bulk mail). If you decide to go this route, experiment with using the permit (less labor) and precanceled stamps (more labor but higher return because it doesn't look like bulk mail).
Thanks for reminding me. I may try that again to diversify my lead sources.
Of course, you may want to maximize your return by calling ALL of the people you mail to. If you are really good on the phone, you may want to skip the mailing, but I always found that sending the mailing increased my closing ratio on the phone.
PM me with your fax number. I may have a copy of my mailing or MOO's mailing in my attic.
Good Luck,
M
Macdaddy
Guest
What kind of targeted list did you mail to?
- 2,152
Target only males and send them a huge cake, the kind a beautiful women jumps out of. Have her holding a sign, call "XXXXXXX for free Viagra Pills" with a signed app!
- 1,432
My experience is with health insurance. You will have to find the right list for other lines.
I mailed to nurses, hairstylists and dental hygienists. I wanted people with a decent income, but no health insurance. Full time nurses will usually have health insurance, but many work part-time.
If you can get a list with ages, you may want to target people in their late thirties and up. Many of them will have an adult child who needs coverage. This gives you two chances to make a sale.
Doing mailings requires a whole new skill set. I suggest finding a good book on the subject before making too big of an investment. There are tons of things to test to try to improve your results. What demographics to mail to. What day of the week to mail. What copy to use. What colors to use. Whether or not to use teaser copy. It goes on and on.
I mailed to nurses, hairstylists and dental hygienists. I wanted people with a decent income, but no health insurance. Full time nurses will usually have health insurance, but many work part-time.
If you can get a list with ages, you may want to target people in their late thirties and up. Many of them will have an adult child who needs coverage. This gives you two chances to make a sale.
Doing mailings requires a whole new skill set. I suggest finding a good book on the subject before making too big of an investment. There are tons of things to test to try to improve your results. What demographics to mail to. What day of the week to mail. What copy to use. What colors to use. Whether or not to use teaser copy. It goes on and on.
M
Macdaddy
Guest
Alston,
I would be interested in taking a look at that direct mail piece you used if you can find it.
I have used some direct mail and I have a good library of books on the subject.
I would be interested in taking a look at that direct mail piece you used if you can find it.
I have used some direct mail and I have a good library of books on the subject.
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Direct mail still works. Just take a look in your mailbox. They wouldn't keep sending it if it didn't pull.
Whether you can get it to work for you is a different story unfortunately. It can get involved.
You may want to start saving some of the better mailing pieces that you receive. This can give you ideas for your own mailings.
Whether you can get it to work for you is a different story unfortunately. It can get involved.
You may want to start saving some of the better mailing pieces that you receive. This can give you ideas for your own mailings.
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What company did you buy your mailing lists from?
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Worth repeating.
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