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If you have 3 reputable medicare supp companies selling a F plan, at $150/mo, $165/mo and $180mo - what would be the reason for anyone to buy anything other than the $150/mo carrier?
Assuming all carriers are fairly reputable and well known.
You are correct unless there is a $125 plan you don't know about.
Or if you are asked about a plan in Utah and need to know which company will give the client the best deal.
As I said, I don't need one in CA but I certainly would want to know the lowest priced carriers in TX if I am asked.
Rick