LTC Awareness Campaign

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    LTC awareness campaign could touch 15,000
    BY ALLISON BELL
    JUNE 18, 2014 •

    An insurer is trying to use a traditional communications strategy -- one-to-one-meetings with live humans -- to build awareness of the need for long-term care (LTC) planning.

    Genworth Financial Inc. (NYSE:GNW) is supplementing the LTC awareness campaign efforts organized by nonprofit groups like the 3in4 Association and the American Association for Long Term Care Insurance (AALTCI) with a five-city #LetsTalkTour of its own.

    Genworth is sending staff members to New York City June 27 and June 28; to Chicago from July 9 through July 13; to Los Angeles from Aug. 30 through Sept. 1; to San Francisco Sept. 6 and Sept. 7; and to Dallas from Oct. 2 through Oct. 6.

    The staff members will try to interview 15,000 people about issues related to aging and long-term care.
    An insurer is trying to use a traditional communications strategy -- one-to-one-meetings with live humans -- to build awareness of the need for long-term care (LTC) planning.

    Genworth Financial Inc. (NYSE:GNW) is supplementing the LTC awareness campaign efforts organized by nonprofit groups like the 3in4 Association and the American Association for Long Term Care Insurance (AALTCI) with a five-city #LetsTalkTour of its own.

    Genworth is sending staff members to New York City June 27 and June 28; to Chicago from July 9 through July 13; to Los Angeles from Aug. 30 through Sept. 1; to San Francisco Sept. 6 and Sept. 7; and to Dallas from Oct. 2 through Oct. 6.

    The staff members will try to interview 15,000 people about issues related to aging and long-term care.

    The interviewers will give the consumers guides to starting LTC conversations with their own family
     

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