Making Your Marketing Itself Valuable

[Ron Van D]

I can't remember who, but someone on the forum once talked about putting a piece of candy in each mailing and how it really did the trick and got people to open it up and see what was inside. Might be worth trying

Lumpy mail gets opened at a 74% higher rate than flat mail; mailings that include a promotional product generate a 35% higher response rate.

My wife is in the promo biz

 

[Beach Broker]

We have used a '1 million dollar' bill stapled to the top of each letter - and talked about saving some dough. Using that attention grabber caused the response rate to go up, I don't remember how much though.

Beach

 

[maxreferrals]

So my question is: How does one grab the attention of a prospect? It's tough today with all the cell phones, emails, and electronic devices that buzz us and distract us from focusing on any one thing more than five minutes.

1. Taking genuine interest in the person.
2. Offering value that enhances their lives
3. Not expecting any immediate return from #1 & #2.
4. Doing 1-3 consistently.

 

[1manshow]

1. Taking genuine interest in the person.
2. Offering value that enhances their lives
3. Not expecting any immediate return from #1 & #2.
4. Doing 1-3 consistently.

Man that nails it !! Next Question !!