GI ROP is not the same as standard FE same as UL is not the same as GUL.
I do agree with you as far as the FE market as I understand it. <$20,000 poor uneducated people that will not go through full underwriting.
The disconnect for me is in lumping anyone that sends in a card, answers the phone or clicks on an FE add online as FE market.
I hear you and I don't railroad people. I had a lady not too long ago who wanted a UL. Said she knew about the kind of policies I was selling but was insistent on a 50K UL. I told her, "I specialize in providing financial solutions and assistance before, during and after death". That I wasn't the agent for her.
Of course there are exceptions, but mostly I'm filling a niche. A lot of smart money and smart people have surveyed and blazed this path. See no reason not to follow it.