Microsoft and Bing Making Its Mark

dmiller90

Guru
100+ Post Club
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Illinois
I have noticed a huge increase in my Visitors and Sales from Bing that never existed. The Article below explains why this is happening.

MSN/Bing is also a very effective source for PPC advertising.

Low PPC Cost - Quality Traffic - High Conversions = +ROI

Bing hits all-time high | TG Daily
 
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Thanks for the heads up.

I've always gotten a good ROI with MSN (Bing). However, the volume has been so low that I haven't been aggressive about optimizing my campaigns.

Also their desktop editor is much harder to use than the Adwords editor. So even with good ROI, optimizing my Bing campaigns hasn't always been the best use of my time.

I may revist my campaigns now that their traffic seems to be moving in the right direction.
 
Dave,

Is is true that doing well in Google makes it harder to do well in Yahoo! and Bing?

My Connecticut site used to do well in Y & B but when I started doing well with the big G the others pushed my site way down in the SERPs.

I've read that each of the search engines wants to (for the most part) give the a user unique list of sites and therefore Y and B will not want to list you as highly if you do well in one of the other two major engines.

Any thoughts?
 
Dave,

Is is true that doing well in Google makes it harder to do well in Yahoo! and Bing?

My Connecticut site used to do well in Y & B but when I started doing well with the big G the others pushed my site way down in the SERPs.

I've read that each of the search engines wants to (for the most part) give the a user unique list of sites and therefore Y and B will not want to list you as highly if you do well in one of the other two major engines.

Any thoughts?

I think it's true sir.
 

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