New Agent Needs Ideas

[desert boy]

One thing I do that may seem a bit over the top...but...
I have calculated a "lifetime value" per average client. Based on average length of tenure, average commission, average number of referrals, etc. So ROI on a print ad for me might be 3:1 first year and 15:1 based on lifetime value

My last print ad (this week) was 1/2 page in local newspaper- result was 9 calls that day x .60 close ratio= 5 policies x 110 avg 1st yr commish= $550

also...5 new policies will generate 1.5 referrals and will also be upsold and additional .7 policies in the next year...they will stay with the agency an average of 7 years so...total client value for that one advertisement was......Good

Damn, I like how you track that so well, I need to get better at that

 

[davidp711]

Great advice, thanks I am about to get into P&C this is giving a lot to think about, and gives me some ideas for planning.

 

[JCK818]

You should ask your clients if they know anyone that could use your services. Always ask for referrals. I get 90% of my business that way. Try targeting commercial business. If someone trusts you with their business, it wont be long til they bring over their homes and autos. Business owners have money!!

 

[bobson]

One thing I do that may seem a bit over the top...but...
I have calculated a "lifetime value" per average client. Based on average length of tenure, average commission, average number of referrals, etc. So ROI on a print ad for me might be 3:1 first year and 15:1 based on lifetime value

My last print ad (this week) was 1/2 page in local newspaper- result was 9 calls that day x .60 close ratio= 5 policies x 110 avg 1st yr commish= $550

also...5 new policies will generate 1.5 referrals and will also be upsold and additional .7 policies in the next year...they will stay with the agency an average of 7 years so...total client value for that one advertisement was......Good

You can't not show the ad you ran, or at least a hint of the copy. 9 calls rocks. At least send it to my private message.

 

[1manshow]

My charitable contribution to all of you

 

[NukeFromOrbit]

My charitable contribution to all of you

That's a very effective ad, Dan. Thanks for sharing it!

 

[arnguy]

I heard about an insurance agent offering free car washes at the local car wash if you do a free quote with them.

He said it work really well for him.

Yeah, Mark, but you forgot to mention that it was a "topless" car wash!

 

[Mark]

Yeah, Mark, but you forgot to mention that it was a "topless" car wash!

Do they really have them??

 

[Todd King]

I took my convertible to a topless car wash once. I thought since they specialized in that it would be a really good place to go. Boy was I surprised!!

 

[BTFuzz]

My charitable contribution to all of you

Nice flyer Dan...very well done. I have used similar with moderate success. Collecting testimonials and putting them in print the way you have it is priceless!