Anyone have experience with a monthly or quarterly newsletter going out to commercial clients and prospects? Does it work and who are the better vendors?
Just make sure not that it is not boring and something they would want to read.
I'm using constantcontact.com for the agents that have email and sign up.
I write about things like droping your homephone to save money. I try and always put in some ideas to save money. I put some jokes in it. Just try and put in things you know they will read.
With constantcontact I track everything and can tell which ones they like and don't like and which links they click on.
Try readytogonewsletters.com They give you a decent newsletter that you can modify if you want. It follows some of Mark's advice, don't make it all about insurance, add things of general interest, etc.
They have some samples you can download and even a free trial you can use.
This is a non-paid recommendation/endorsement. They make it easy.