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I may have mentioned this in one of the CA HBEX posts in this forum. If not, California AB 1761 has been signed into law and prohibits agents or agencies from creating look-a-like advertising or in any way pretending to be the California Health Benefits Exchange.
Dave Fluker's California Health Insurance Blog: No More Phony CA Health Exchange Web Sites - CA AB 1761
Dave Fluker's California Health Insurance Blog: No More Phony CA Health Exchange Web Sites - CA AB 1761