BudgetLife has been very good for us on insurance leads.
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That should say "very good for us on term insurance leads"
My personal experience is that life leads are hard to make money on. The ROI doesn't seem to be there. Maybe it is for a better sales person, I couldn't get anywhere buying life insurance leads (the bulk of which were term).
I finally gave up, cross sell life. Well, actually, I haven't been selling life much lately, need to get back to it, but when I was selling a good amount, the only successful way I had was as a cross sell.
In my 2009 marketing plan, I have a plan to do some direct mail for life. Most of this will be samples to find out if it's something that works. The trick will be to find a way to target the mailers, rather than just blanket the neighborhood.
I've found FE leads online that I liked but not much in term...It's something I'll dabble in this year too, I'll check back to see if there are any good suggestions.
My personal experience is that life leads are hard to make money on. The ROI doesn't seem to be there. Maybe it is for a better sales person, I couldn't get anywhere buying life insurance leads (the bulk of which were term).
I finally gave up, cross sell life. Well, actually, I haven't been selling life much lately, need to get back to it, but when I was selling a good amount, the only successful way I had was as a cross sell.
In my 2009 marketing plan, I have a plan to do some direct mail for life. Most of this will be samples to find out if it's something that works. The trick will be to find a way to target the mailers, rather than just blanket the neighborhood.
I'm going to try some Dmail also. I know a guy that swears by a one page letter/ad with sample rate chart and a quote request form at the bottom. I'll probably try something similar as well. Also thinking about a postcard of some sort directing them to call or go to website for quotes.
Target will be term to small business owners.
