Use words that denote stability and show you and your companies are leaders. Don't make false claims, customer want to know the company they do insurance business with can and will pay if the worst happens. I would maybe combine the years the companies you sale for have been in business and highlight that your company now has those many years of total insurance know-how and money behind it.
Or
Use the homey approach, close as a phone call, right at your doorstep, we will be there for you. That homespun "I'm your guy", "were buddies thing" works, you can't get that all in a flyer, but it can help. My most effective flyer I've used so far is just 1 type of font, black and red ink on white. It says to paraphase : Your Car has it, Your Home has it, Your Business has it. Ask yourself why don't you have an up to date Life Insurance Policy. Call us today we wont judge we'll just help. It gets the phone ringing everytime and has paid for it's self over and over.
So come up with whatever would fit your agencies personality and make it simple and run with it.
Great Idea. I actually had an incentive on our new flyer that we printed on saturday. thanks.
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BighouseRay,
Thanks again. It looks like we see some things alike. I recently added the years of experience on my flyers and it seems to make a greater impression. Thanks!
