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Got this idea in another thread. If you had enough money and could start your own insurance company what would you do to design the perfect FE product?
Top 20% Most Competitive Pricing.
Extra Sizzle to improve policy stickiness; stuff like grandkid riders I think are the best.
Optional POS.
Short application.
Got this idea in another thread. If you had enough money and could start your own insurance company what would you do to design the perfect FE product?
My plan is to have a 5-tiered product.
Tier #1- Super Prefered rates - must be perfect health. Similar to RNA Essential Life but priced a little higher to allow for no parameds. 10-year clean health look back.
Tier #2- Prefered rates- 2-year lookback on cancer, heart, etc. Very competitive rates. Favorable to diabetics, liberal ht/wt chart, etc.
Tier #3 - Standard rates. 1st day full coverage but higher premiums. Allow COPD, similar to MonLife Standard. No height/weight chart. One year lookback on cancer similar to American Memorial.
Tier #4- graded- priced slightly higher than Standard but allow more health conditions. 30/70/100 % coverage.
Tier #5- GI guaranteed issue. Priced high (between Settlers Bronze and Americo GI) but 50% coverage at 12th- month and 100% at 24th month. GI policy is 10-pay up to age 75. 5-pay age 76 or older and a built in spousal 1st to die benefit (pays if either spouse dies.)
As a former Actuary.....I know, that explains a lot about me LOL...it would be difficult to do this on a single app to allow for a sliding tiers.
First you would have to separate your tier 1-super preferred plan to a separate App as they do with RNA and make it a fully underwritten plan and non-med 0-75 and medical 76-85. Also, you would have to make Face amount adjustments for this type of plan. 0-65, $50k and 66-75, $25k then 76-85, $15k.
I think the rest sounds great and could work.....Pricing could work if a company already selling FE would do it. Transamerica type pricing is what I would expect....
Yeah, but that makes too much senseI would want to keep it all non-med. Just real strict and long term health questions for the super preferred. It would have to be priced higher than RNA's WL. But I think if it's priced lower than any other FE product with stricter qualifications that would be a sweet spot.
Couldn't all 5-tiers be on one app if it's all non-med?
Ideally it would replace an agent having to carry 5 companies around if it's designed just right. Then the agent could sell 90% with one company and win more trips, qualify for lead credits, etc.