the producer
Expert
Has anyone noticed that the quality of the leads out there has been on a decline. Lately I have been getting leads that have already talked to 4-5 agents .
Quality of Leads Deteriorating
- Thread starter the producer
- Start date
- 10,275
4-5. Hey..You've got a goldmine there!!!
I assume you are talking about internet leads. Quality has been in a steep decline for several months. I keep juggling lead vendors, turning them on & off at will, while trying to maintain a decent ROI.
Fortunately referrals and pings from my website is keeping me busy most of the time.
Fortunately referrals and pings from my website is keeping me busy most of the time.
If traffic is down, perhaps it is in part because of the lead vendors who have over-stimulated the market with their stupid offers of a free iPod for a quote, promising coverage with no health questions for $40 per month and all the other tin man type sales pitches. then they turn around and oversell the lead to hungry agents who vie to be the first to call. if that isn't bad enough, they sell to each other which means someone who visits one site can find their info sold a dozen times or more.
add to the mix the phone mills who will call the lead up to 50x and it is no surprise those looking for insurance are gun shy.
it is a whore's market and no signs of improving.
add to the mix the phone mills who will call the lead up to 50x and it is no surprise those looking for insurance are gun shy.
it is a whore's market and no signs of improving.
One thing that they haven't done, is utilized self destructing emails, to cut down on marketing.
Send the lead out with a hang time of 30 seconds. They could...oh I better stop, insureme could be reading.
I have been on record as to saying the decline began after the 1st quarter in 2006. I sell leads throughout the country, and have sold leads to the largest lead companies. Unfortunately, the major lead companies have bought into the concepts of offering their leads to call centers free of charge for conversion profits. That is why the average agent is getting responses like, your the 4th agent to call me today. The average agent that purchases a real time lead, has about a 12 hr head start. All advantages end at that point because the agent is now competing with an automated dialer that is relentless. In my 14 years of selling internet leads, the dialer in its various incarnations through the years has been the ultimate game changer, even before the internet. I started with my first one in 1978. I now use a fiber optics dialer with a 100 calls per minute per line capability
Now it's a question of ' who wants to answer phone calls tonight"?
to level the playing field, I have been offering my dialer time to other agencies for $250 for a hour and a half run time for 2 lines, And I provide the leads. So if you get real time leads, get on it before 12-24 hrs is up because by that time, it will be loaded into someone's dialer. some agents have predictive dialers that they load right away.
Now it's a question of ' who wants to answer phone calls tonight"?
to level the playing field, I have been offering my dialer time to other agencies for $250 for a hour and a half run time for 2 lines, And I provide the leads. So if you get real time leads, get on it before 12-24 hrs is up because by that time, it will be loaded into someone's dialer. some agents have predictive dialers that they load right away.
